ABOUT
Built from the inside of the rooms where the pressure is highest.
Augment Mind was founded by Virginia Palm - executive advisor and coach, and former McKinsey consultant who has experienced first-hand what sustained high performance actually costs. The practice exists because she kept seeing the same gap that no one was addressing.
THE FOUNDING STORY
Why Augment Mind exists
Working inside high-performing environments - in consultancy, in venture, in organizations navigating rapid growth and relentless change - Virginia saw the same pattern repeat. Smart, capable, deeply committed people quietly running out of capacity. Not failing. Not burning out in any visible way. Just slowly losing access to the version of themselves that made them effective in the first place.
She experienced it herself. The point where pushing harder stops working - where the answer that used to come clearly starts arriving blurred.
The hardest part was watching others suffer through it in silence - because the culture said that if you were struggling, you weren't trying hard enough.
Hustle culture had built an environment where admitting that the load had become too heavy felt like professional failure. Nobody was asking the right question: not "why aren't they performing?" but "what has the system stopped giving them access to?" Augment Mind was built to answer that question, and to do something about it.
VIRGINIA PALM
Founder & CEO,
Augment Mind
Virginia Palm is an executive advisor and coach, and founder with a career built at the intersection of strategy, technology, and human performance. With a professional background at McKinsey & Company, tech companies, VC and digital transformation - she spent over a decade inside the high-pressure environments that Augment Mind now works with.
Her work integrates the systems thinking of a product leader, the change expertise of an agile practitioner, and the depth of someone trained in psychology and neuroscience. She does not offer comfort or generic frameworks. She offers precision, applied to the specific conditions of the specific leader or team in front of her. Her programs are built on one rule: you leave knowing the growth was yours - not because of anything she said, but because of the work you did. The goal was never to become someone you need to keep coming back to.
BACKGROUND
McKinsey & Company · Product Management · Digital Transformation · 10+ years across strategy, tech, and VC
TRAINING
Psychology & Neuroscience - University of Chicago, Yale
ACCREDITATION
Senior Certified Professional Coach and ACC, ICF (exam scheduled September 2026)
AUTHOR
Where's Your Head at Work
PODCAST
Host, It's Me, Your Brain - the Mind Behind Your Decisions
SPEAKING
Keynotes on Cognitive Readiness, Decision Quality & AI-era Leadership - see topics & past engagements at virginia-palm.com
PRESS
Featured in Dagens Industri (SE) & ELLE (SE)
BASE
Germany - available globally
HOW WE WORK
Five principles that shape every engagement.
These are not values on a wall. They are the specific commitments that determine how Augment Mind works - what we prioritise, what we refuse to do, and what we hold to when the work gets uncomfortable.
01
Human systems before tools
We focus on the conditions that shape behavior and judgment - attention, regulation, recovery - not the frameworks people use to describe them. The tool is only as good as the human system running it.
02
Decision quality over output volume
Speed without judgment erodes performance over time. We protect decision quality - in individuals and in teams - because it is the variable that compounds or degrades everything else.
03
Psychological safety as performance infrastructure
Trust and openness are biological prerequisites for good thinking under pressure - not cultural nice-to-haves. You cannot build them with intention alone. You have to design the conditions that produce them.
04
Evidence-informed, practice-oriented
Every intervention is grounded in research - neuroscience, organizational psychology, behavioral science. And every intervention is tested in real organizational contexts, not just validated in labs. Research that doesn't survive contact with a real team is not useful.
05
Depth over hype
We avoid one-size-fits-all frameworks and performative transformation language. We're not building a relationship you need to renew - the person graduates, and the organization only comes back when it hits its next real inflection point, not because dependency was ever the design
PODCAST
It's Me, Your Brain
Short-form episodes on attention, decision fatigue, and the real cognitive costs of leading in high-pressure environments - for anyone who wants to understand what's happening inside the brain when the load goes up.
WORK WITH US
A 30-minute conversation is the right first step.
Virginia scopes every engagement personally. No prep required. Nothing commits you beyond the call.
"Virginia identifies the real thing, not the presenting issue, and that is where the work begins. Uncomfortable. Transformative. Worth it."
- Managing Director, Investment Management, UAE